For this campaign, we developed teasers, web videos, the website, banners, radio and an OOH placement on Wall Street.
BtoB Magazine awarded it Best Online Campaign and it also won Digiday's Best Branding Campaign B2B.
Concepted and directed this series for Intel to break down some myths and misconceptions about cloud computing and advanced analytics. We paired Intel brainiacs as well as other experts with the always awesome Janina Gavankar. She was a perfect counter to the subject matter experts with her natural inquisitiveness and sense of humor.
Pre-roll videos for the Sharefile "Care How You Share" campaign. Created with Pitch/LA. A true collaborative effort - Pitch wrote the spots and the internal creative team produced the work.
And now for something completely different.
Wrote and directed this direct response commercial introducing a new product from Little Passports - Animals Wild.
Pre-roll spots created with Likeable/NY to support the GoToMeeting "Because" campaign. The spots performed exceptionally well and above industry benchmarks, with earned views that far surpassed previous GTM campaigns.
Since I got hooked on yoga and like to make things with a sense of humor, I founded the company Zen Fuego as a side hustle. I wanted to make yoga mat towels for hot yoga that weren’t the traditional mandalas and astral planes. Products include my designs as well as Limited Edition Artist Series collaborations and playful mantra t-shirts and tops. It’s pretty much a one-man show. I designed the logo, shoot the product photography, run the site and social media.
A growing byproduct of the pandemic…Virtual sales.
Salesroom (a virtual sales platform) wanted social videos to tease their launch and build brand awareness - luckily they wanted a comedic angle. I worked on the scripts with Theo Fanning and Criminal/SF
Levi’s from back in the day. Advertising campaign, POS photogaphy and product hang tags. We were lucky enough to shoot with fashion photographer Stephane Sednaoui.
I wrote and directed this video with my partner Ward Evans. It got 500,000 views in its first week and was featured on sfist.com & Huffington Post the day it was posted. Now it's over 2 Million.
Wrote and directed this campaign with my partner, Ward. The campaign enjoyed a great response from fans and SuperFan Bill made an appearance at a game to reprise his dance with Lou Seal.
Google Next ‘19 - Created an opener video for the Partner Summit event (which I cannot share) and conceived an on-site experience for the audience. Building off of the Partners theme, we created a Cirque-like show working with director Gregg Curtis from The Aerial Studio Pro to highlight acts of partnership. This is a little peek at the process and the event.
In-store display for Nike ACG.
This piece was designed to be customizable for stores and could be built in a multitude of shapes.
Art directing the photo shoot on trails in Oregon beats a table top shoot any day.
This campaign was created to work in 20 different regional Fox Sports markets. We created spots that could easily be customized for 20 baseball teams. Most of the customization came in the form of audio cues(player names or teams), though we did create 20 customized props for some of the spots(see Rally Roll). Directed by Christopher Guest, which was fun.
I helped create the brand voice and tone for Three Thieves. It all started with making a poster from Hatch Show Print in trade for a case of jug wine.
The brief was “Get people talking about MTV...especially the media”. It worked. This outdoor ran exclusively in Manhattan and The New Yorker analyzed the creative, finding deep meanings in the new vocabulary.
Because making videos is fun. Wrote and directed this with directing partner Ward Evans.
Just a little fun