For this campaign, we developed teasers, web videos, the website, banners, radio and an OOH placement on Wall Street.
Concepted and directed this series for Intel to break down some myths and misconceptions about cloud computing and advanced analytics. We paired Intel brainiacs as well as other experts with the always awesome Janina Gavankar. She was a perfect counter to the subject matter experts with her natural inquisitiveness and sense of humor.
Google Next ‘19 - Created an opener video for the Partner Summit event (which I cannot share) and conceived an on-site experience for the audience. Building off of the Partners theme, we created a Cirque-like show working with director Gregg Curtis from The Aerial Studio Pro to highlight acts of partnership. This is a little peek at the process and the event.
Since I got hooked on yoga and like to make things with a sense of humor, I founded the company Zen Fuego as a side hustle. I wanted to make yoga mat towels for hot yoga that weren’t the traditional mandalas and astral planes. Products include my designs as well as Limited Edition Artist Series collaborations and playful mantra t-shirts and tops. It’s pretty much a one-man show. I designed the logo, shoot the product photography, run the site and social media.
Gotta have one right? I wrote and directed this video with my partner Ward Evans. It got 500,000 views in its first week and was featured on sfist.com & Huffington Post the day it was posted. Now it's over 2 Million.
Pre-roll videos for the Sharefile "Care How You Share" campaign. Created with Pitch/LA. A true collaborative effort - Pitch wrote the spots and the internal creative team produced the work.
Pre-roll spots created with Likeable/NY to support the GoToMeeting "Because" campaign. The spots performed exceptionally well and above industry benchmarks, with earned views that far surpassed previous GTM campaigns.
This campaign was created to work in 20 different regional Fox Sports markets. We created spots that could easily be customized for 20 baseball teams. Most of the customization came in the form of audio cues(player names or teams), though we did create 20 customized props for some of the spots(see Rally Roll). Directed by Christopher Guest, which was fun.
New GoToMeeting TV spot developed and produced with Pitch/LA and Tool of North America
A small sampling of the GoToMeeting integrated campaign highlighting use cases for the product. We leveraged this concept to have some fun with reasons you might want to have a remote meeting as well as highlighting features like instant meetings and HD video. This campaign ran across digital video, display, print and social (where we played off current events like giant storms on the East Coast).
Wrote and directed this campaign with my partner, Ward. The campaign enjoyed a great response from fans and SuperFan Bill made an appearance at a game to reprise his dance with Lou Seal.
Levi’s from back in the day.