For this campaign, we developed teasers, web videos, the website, banners, radio and an OOH placement on Wall Street.
Concepted and directed this series for Intel to break down some myths and misconceptions about cloud computing and advanced analytics. We paired Intel brainiacs as well as other experts with the always awesome Janina Gavankar. She was a perfect counter to the subject matter experts with her natural inquisitiveness and sense of humor.
Pre-roll spots created with Likeable/NY to support the GoToMeeting "Because" campaign. The spots performed exceptionally well and above industry benchmarks, with earned views that far surpassed previous GTM campaigns.
Gotta have one right? I wrote and directed this video with my partner Ward Evans. It got 500,000 views in its first week and was featured on sfist.com & Huffington Post the day it was posted. Now it's over 2 Million.
Pre-roll videos for the Sharefile "Care How You Share" campaign. Created with Pitch/LA. A true collaborative effort - Pitch wrote the spots and the internal creative team produced the work.
New GoToMeeting TV spot developed and produced with Pitch/LA and Tool of North America
This campaign was created to work in 20 different regional Fox Sports markets. We created spots that could easily be customized for 20 baseball teams. Most of the customization came in the form of audio cues(player names or teams), though we did create 20 customized props for some of the spots(see Rally Roll). Directed by Christopher Guest, which was fun.
A small sampling of the GoToMeeting integrated campaign highlighting use cases for the product. We leveraged this concept to have some fun with reasons you might want to have a remote meeting as well as highlighting features like instant meetings and HD video. This campaign ran across digital video, display, print and social (where we played off current events like giant storms on the East Coast).
Wrote and directed this campaign with my partner, Ward. The campaign enjoyed a great response from fans and SuperFan Bill made an appearance at a game to reprise his dance with Lou Seal.
Levi’s from back in the day.
A fun social campaign for a gap-closing effort. Citrix was offering a Buy One Get One Free deal for the GoToMeeting family of products. The concept played off the idea of two things that are better together. The body copy of each post was straightforward to explain the deal, so we had fun with the visuals.
Office Team specializes in placing temporary admistrative and support staff. Most of the time it's a last minute need.
A spot for Yahoo! mobile. This ran on giant mobile phone displays in movie theater lobbies - hence, the vertical format.
Ah, the early days of online console gaming.
I helped create the brand voice and tone for Three Thieves. It all started with making a poster from Hatch Show Print in trade for a case of jug wine.
The brief was “Get people talking about MTV...especially the media”. It worked. This outdoor ran exclusively in Manhattan and The New Yorker analyzed the creative, finding deep meanings in the new vocabulary.
'The Show' Cabernet Sauvignon from Three Thieves. Working with Hatch Show Print we created 12 variations of our label design in order to create mixed cases with subtle variations.
In-store display for Nike ACG.
This piece was designed to be customizable for stores and could be built in a multitude of shapes.
Art directing the photo shoot on trails in Oregon beats a table top shoot any day.
Tracks Magazine included a CD sampler of artists that were reviewed in each issue. A fun assignment.